What is the topic of a group on VK. What interesting group can you create on VK? Creating a VKontakte group from scratch

Let's consider the main issue for communities - their content. What is being written about now, what content is popular on social networks. What group topics are the most popular?

According to the current situation today, based on existing VKontakte communities, a certain list of the most popular topics for VKontakte publics can be identified. If you don’t know what a group or public is, or doubt the need to create your own VK community, then. Perhaps this is the fastest and easiest way to make money online today!

Number of publics by topic

According to our research among million-plus public pages (more than 1 million participants), the quantitative ratio by topic looks approximately as follows (in terms of ~60 highest-rated public pages within the social network):

quotes of various kinds - 35.3%,
humor - 29.4%,
healthy lifestyle and caring for your body - 15.7%,
world of cinema and music - 11.8%,
news from the world of design and cooking - 7.8%.

Topics with the highest engagement

Judging by the number of subscribers, the leading position is occupied by the topic of humor. Its representatives are “Evil Corporation” (3,704,600 subscribers), “MDK” (about 3,373,000 subscribers), “Positive” (about 3 million subscribers) and other VKontakte public pages.

Most popular topics

But in terms of the number of public pages with more than a million subscribers, the first place is taken by communities that reveal various kinds of quotes. These are quotes of a philosophical, everyday, sometimes scientific nature, as well as quotes from famous people, quotes from books and films. Examples of such publics are “Happiness”, “Beautifully said...” (philosophical quotes, communities have more than 2 million subscribers), “Zero” (more than one and a half million users), “Best quotes of all time” (quotes from scientists, writers and philosophers, the community also has just over 1.5 million subscribers).

No less popular in terms of the number of subscribers, although significantly inferior in the number of communities themselves, is such a topic as news from the world of cinema and music. This topic is represented by such VKontakte publics as “5 best films” (just over 3 million subscribers), “Music” (more than 2,700,000 subscribers), “New Music 2013” and “Movie Mania” (each community has more than 1,800 000 subscribers).

Communities that offer rules for leading a healthy lifestyle and rules for caring for your body are “Beauty School”, “40KG”, which have more than 2 million subscribers and others. The owner of a number of such public pages is a graduate of the Internet Money project, Alexey Dobrynin. In this video tutorial he will tell you how he did it >>

Thematic niches on VKontakte

Communities focused on such topics for VKontakte public pages as design and cooking have recently begun to gain particular popularity. There are not too many large such communities yet, just as the number of their subscribers is small, but they are developing very rapidly and actively. Among them we can highlight “Cook it! - delicious recipes” (more than 1.5 million people subscribe to the public), “Just Design!” (news from this community is read by more than a million users).

Topics for public pages provide us with a huge selection, each of them can be developed at a decent level and, as a result, acquire a popular VKontakte community. The most interesting areas among the topics for VKontakte public pages are news from the world of science and specialized public pages (“Science”, “National Geographic Russia Club”), IT technologies (“Apple”, “Zuckerberg will call”, “Typical programmer”, “Habrakhabr”, “World of History”), new items from the world of books, as well as other niche communities. For example, the “Men's Lux” community can also be called niche, the topics of which include publications about a luxurious lifestyle, style, publications expressing the aspirations and ambitions of people (the topics do not blur into the publication of various beautiful things in general). How to choose a niche correctly for public >>

Mass popularity plus niche

A separate category of publics should be considered those that are on the verge of different directions. For example, as we have seen, the quote direction is very popular, and design news is a niche. At the same time, at the intersection of these spheres there is, for example, the “ART Thoughts” community, which is in the mass-segment, but at the same time has an innovative design approach to the format.

Groups

It should be noted that in the context of open groups (the format of which provides more opportunities for discussion), fan communities are most often created. Examples include the groups “Game of Thrones”, “Hannibal” (uniting fans of the respective series), “Geeks Empire” (discussion of comics and superheroes, fantasy). Groups provide ample opportunities in terms of speed of development and choice of niches (for example, about a month ago, the community of the series “Ray Donovan” consisted of only 3 participants, and was in this position for several weeks, which provided the opportunity for competitive development). At the same time, fan groups of TV series now tend to create support sites (they have lost such a driver of their development as the ability to watch films on social networks after the adoption of anti-piracy legislation).

We are absolutely sure that everyone can earn good money on the Internet. And our subscribers have proven this more than once by their example. The main thing in this matter is to know how! The Internet Money course will tell you in simple terms how to make money and help you get started quickly.

Almost every person subscribes to groups on social networks, but not everyone knows that community owners make money from this. What is a VK group - it is a place where people with common interests are found. Almost every owner of such a group can earn good money. Creating a community is very easy. To do this you will need to have a VKontakte page. Then create a group and choose a topic.In order for a group to generate income, you need a lot of subscribers.. What is money usually paid for?

CREATE YOUR GROUP

AND EARN!

Healthy lifestyle.

Now more and more people have begun to lead a healthy lifestyle. The topic for the group is beginning to quickly gain popularity. The community can be filled with all sorts of motivational pictures, quotes and videos.

Also in the group you can collect information about proper nutrition, secrets about losing weight, etc. You will definitely gain a lot of subscribers. The main thing is that the information is interesting.

Psychology. Another popular topic, thanks to which you can gather a large number of subscribers. Groups with this theme have already managed to gain more than five million subscribers. You can post any information on the topic of psychology in the community - self-development, success, relationships, personality development and much more.

Education. This topic will never lose interest. You can teach anything in your group. These could be photoshop lessons, pickup truck lessons and much more. Choose what interests you. You will definitely find your subscribers.

Cinema and music. No less popular topic. Everyone loves listening to music and watching movies. So why not create a community on this topic? If you are also a film buff, then you will not find it difficult to interest other people with interesting material. In the group you can post trailers, reviews of films, cartoons, TV series, etc.

The most popular topics were listed at the top. In fact, there are even more of them. You can create not only broad groups (sports, TV series, culinary recipes), but also choose a narrow topic (secrets of baking, psychology of relationships, series Dr. House). If you do not understand how to make money on the Internet, then such a group should not be created. Such communities are not taken seriously because they are spammy and uninteresting.

In general, you can go to VK yourself and see what groups are in demand now. There is no need to create a carbon copy of exactly the same community. Add something interesting and unique. You need to get people interested. Then there will be a lot of subscribers. People are interested in something interesting and new. We hope that you have received answers to the question of what group to create on VK to make money. All these recommendations will help create a good community with a large number of subscribers.

The most profitable theme of the VK group

Today, the most profitable and relevant topic, of course, is the topic related to finance. For example:

Earnings per month can be up to 200,000 rubles.

CANVA COM in Russian - INSTRUCTIONS ON HOW TO USE THE FREE SERVICE

If you decide to create a group on VK yourself, then today there is a free online service CANVA, with which you can quickly and easily create a group and design the VK cover yourself.

Design a cover for VKontakte yourself using the CANVA service

Designing a cover for a VKontakte group requires a careful approach - this is the face of the group, what people immediately pay attention to. The cover can attract even more subscribers or slow down the growth of the community. Using the same graphics, administrators post important information that should be visible to everyone.

If you are well-versed and knowledgeable about a specific topic and spend a lot of time on the Internet, then over time you will want to create your own group, for example, on VKontakte. What is it for? The group will help you find people of your same interests. You can share information with group members and discuss various issues related to the group’s topics. The group will also help you promote your online business, here you can make good advertising. This article will answer the question - “How to create a group in contact?” and the issue of promoting the group in contact will also be touched upon.

Instructions on how to create a group on VK

First of all, you need to log into your VKontakte page, on which you will create a group.
Next, go to the “My Groups” section.

Since we are creating a group with all the attendant capabilities, we select this particular item. Now we come up with a name for the group. It must include the keyword. A successful name has a good frequency in search engines. It will be possible to change the name of the group, but when the group gains popularity, changing the name of the group will be inappropriate. Therefore, it is better to immediately give a thoughtful name to your group.

Settings and created VKontakte group

We can say that the group has already been created, that is, the foundation has been created. Now you need to deal with its main settings.

In the “Information” tab, indicate any page address in Latin.

A very important step is the description of the community. This is the first thing a guest sees when looking for the required group. The text size in the description should not be too large. It is necessary to include the most important points of your topic in the text and be positive.

In the group settings form, select the group type: open group, limited, or closed. Also, if you have your own blog page, you can add its address. You can also add the name of your site. After filling in the required data, click the “Save” button.

The VKontakte network is a fairly well-thought-out social system organized specifically for people’s needs. If you entered something wrong when you first filled it out, don’t worry. You can always change mistakes made and edit information by selecting the “Community Management” section.

Filling content and promoting the VKontakte group

Let's move on to an equally serious part of the further development of the group, this is its filling and promotion. To popularize, you need to upload videos of your interests, audio recordings, and photographs to the group. Install a bright and beautiful avatar on your home page. To attract the numerous attention of Internet residents, try to always upload fresh and verified information on your topic. If these rules are followed, the number of guests on the page will increase. In addition, guests of the page will begin to “repost” your interestingly selected content, thereby starting the promotion of the group.

Install a bright and beautiful group picture on the main page

In addition to the help of friends, the number of video views, group visits and subscribers, promotion will also increase with the help of their friends or neighboring partner groups. You can share posts between groups. Moreover, conduct both free exchanges (provided that there are no more than 3,000 people in a given community) and paid ones (if there are more than 5,000 people in a community).

You must understand that promoting a group in a short time will not work. This is a fairly lengthy process and should be kept in mind. One of the conditions for the progressiveness of the group is the constant updating of content. The more often you upload new information, the better. Another condition is the quality of the information uploaded.

A professionally designed group will be a strong advertising boost in promoting your topic. If you are selling goods, then the group will help increase demand for them. Also, the created group can help increase traffic to a particular blog or your website. Here you can make useful contacts for life.

Promotion of a group in contact - video

With this, we believe, the answer to the question posed at the beginning of the article on creating a group has been received. At this point, you have learned how to create and fill group content. In addition, now you know some secrets for promoting a group in contact. We hope it has become clear to everyone that this is a very useful and profitable tool on the network.

Greetings, dear readers. Social networks have long been part of our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group in VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Benefits of social VKontakte networks:

Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.

Habit of buying online.

VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.

So, we need to sell through social media. VKontakte network, what needs to be done for this?

There are 2 vectors of promotion through VK:

Creation and promotion of your community.
Purchase of advertising in existing ones.

We will consider both options, and today we will talk about the first.

Many people here have a question: how many of them to create: one or several?

How many communities to create for business?

In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.

Most often, for one business it is still better to create one group or public page; we will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.

It is necessary to create several communities in the following cases:

Different audiences.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Cargo transportation in Perm and cheap abstracts.”

In this case, you need to create separate communities, because these are completely different offers for different audiences and different content is needed here.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.

Differences between offers in different regions.

For example, Internet providers do this, since their tariffs differ in different cities.

Very intense marketing policy.

For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.

When we have decided on the required number of communities to develop your business, we proceed directly to its creation.

How to create a group on VKontakte step by step?

Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.

The following window appears.

Step 2. Let's come up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.

Step 3. Select the type of community.

What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.

Below is a table that shows the differences between the different formats.

Possibilities	Group	Public page	Event
Participants write on the wall		No	It is possible to disable this feature
Participants can “suggest news” to the community	No		No
Participants can add new photo albums, videos, audio recordings, documents	It is possible to disable this feature	No	It is possible to disable this feature
Restricting access to community materials	It can be configured so that anyone can join, so that they can join only by invitation or by submitting an application, and only by invitation of managers	No	Can be configured so that all users or only those invited by the administrator can participate
Block with products, which is displayed on the main page of the community	Eat	Eat	No
Event start and end time	No	No	This format is really only suitable for some meetings; a reminder about the event appears the day before the start
Display on participants' personal pages	The list of groups is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it	If a participant often visits your public, then he appears in the top 5 in the “Interesting Pages” block, the page’s avatar is visible there and there is a greater chance that one of his friends will see your community and enter it	The list of events is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it
Community Invitations	You can invite 40 friends per day	No	You can invite members of your communities up to 5000 per day

Think and choose what best suits your business: a group or a public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page; in this case, you need to create a group.

My advice is to create a group at the initial stage, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests in technical support. support, if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.

Step 4. Click the “Create Community” button.

Your VKontakte group has been created and you are in the “Edit Information” menu.

Group settings

Name- we already have it.
Community Description— here we write a description of the group, indicating what it does.
page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
Community Topics— select the most suitable topic from the list and indicate age restrictions.
Web site— enter the address of your website, it will be displayed on the main page of the group.
Comment filter— automatically deletes comments containing obscenities or words you specify.
Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
Community Posts— if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contacts block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.

I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.

Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.

If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.

Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.

If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

Today, perhaps every third user of the VK social network has at least once tried to create their own community or group. However, if earlier people sought to create a group only for the sake of uniting common interests, now a personal public page can become a source of good, almost passive income. Some have already managed to take advantage of this, while others are just planning to launch their own business.

It would seem nothing complicated. Create a group, invite friends and acquaintances to it, regularly post new information, and make a profit from advertising. Whereas in practice, everything turns out completely differently than many businessmen plan. Moreover, the most common problem is not the recruitment of subscribers or promotion, but the choice of the initial topic. Popular niches of communities of interest on VK have long been crowded, and by creating another clone of an already existing successful group, you are unlikely to succeed.

So how do you get out? What kind of group can you create that, on the one hand, will be unique, and on the other hand, interesting for subscribers?

Uniqueness is the key to success

I have already repeatedly talked about my unsuccessful achievements regarding the development of VK groups. This is despite the fact that the topic of my community was unique. Nowadays, in the search spaces of the social network, you can meet groups of absolutely any direction, from the stories of mad cucumbers to the next daredevil’s trip to the million. It makes no sense to create a copy, because if you have a good original, people are unlikely to come to you. Creating something new is another question, even a problem. With creativity, even the most experienced craftsmen cannot create something unique.

I'll tell you how I did it. In each niche of VK there are additional so-called sub-niches, where the common interests of people are already scattered across other industries. In other words, if a person, for example, is interested in watching films and TV series and is a member of a large community of the same genre, then he can also be a member of groups with quotes, specific genre trends, and so on. So why not combine the best of everything into one to create a more convenient, larger community?

Competitor assessment

People are becoming more and more lazy now. The same YouTube is an example of this. Why read something if now you can just watch and listen to the person reading? Then why switch between groups and get lost in your news feed when you can literally get everything you want in one place? It turns out that we have on our hands an analogue of a hypermarket, where you can find everything you need without additional trips to other stores.

Now choose your favorite niche, conduct a short review of existing VK communities on similar topics and draw the appropriate conclusions. How can you become unique in this case? Creating sections based on interests that could unite members of other communities, and preferably in a timely manner, could be an excellent solution to this problem.

You select the main interests of subscribers of other communities and implement appropriate sections on a specific topic to make it more convenient for the user to search for a new post if he misses it, and you get the result. The rest depends on your ideas and creativity.

Why is it even needed?

Exactly, why? Sooner or later you will have a question like:

Why do I have so few members in my community?
Why is there no activity?
Could there be a mistake in the promotion?
Still, the choice of topic is to blame?

If such “symptoms” appear, a person immediately begins to reconsider current strategies and change what, in principle, does not need to be changed at all. Again, don't do this. Everything comes with time and there is no need to change the chosen strategy at the first doubt, because this is how you can lose all your uniqueness, bringing the appearance of your community into a standard template VK group, of which there are now hundreds.

If you are not satisfied with something, do not rush to draw conclusions and you will figure it out over time. This is not a matter of one month, so good luck!

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